Shopify is a commerce platform that helps you sell online and in person. Explore Shopify’s features, benefits, and plans.
Every day, millions of people use Shopify to power their businesses. From online side hustles to global retail giants, Shopify makes commerce better for everyone.
So what is Shopify, and how does it work?
What is Shopify?
Shopify is a commerce platform that helps you sell online and in person. Entrepreneurs, retailers, and global brands use Shopify to make sales, run stores, and grow their businesses.
With Shopify, you can create your first ecommerce website or manage a world-leading retail business.
Start your business journey with a free trial.
How Shopify works
Shopify’s tools and products work together as a unified system to help you sell everywhere.
Build an online store
Use AI to design your store and create product pages.
Build a store in minutes with the online store editor. Use AI to generate custom store themes by describing your brand or products.
Or, choose from more than 900 pre-built industry themes that spark joy with dynamic scrolling and hover effects. Themes are mobile-friendly and customizable without coding.
Add features to your website with apps and use Sidekick to write product descriptions and original content.
Find products
Sell your crafts or browse supplier inventory.
Find products to sell by connecting with verified suppliers. Design custom goods using print-on-demand, source products with a dropshipping app, or stock independent brands from the wholesale marketplace Faire.
Browse Shopify Collective for products your customers will love from other Shopify brands. Import items into your store, then ship orders directly from the supplier once you make a sale.
Find out more about product sourcing.
Turn browsers into buyers
With the world’s highest-converting secure checkout.
When you’re ready to start selling, Shopify Checkout gives your customers a safe, ultra-fast checkout experience that maximizes conversion rates. Accept all major payment methods as soon as your store launches.
Adding Shop Pay, the internet’s highest-converting checkout option, lets shoppers place orders in a single tap.
Find out more about selling.
Automate shipping
When orders come in, get them out the door.
Shipping with Shopify is simple, fast, and cost-effective. Print labels, collect import taxes, provide order tracking, and receive discounts of up to 88% on shipping rates.
As orders increase, use the Shopify Fulfillment Network to connect with trusted 3PL partners who handle inventory storage and returns. Offer local delivery to nearby shoppers, and give customers extra delivery reassurance with Shop Promise.
Find out more about shipping.
Sell everywhere
Selling products through your website is just the beginning.
Use Shopify to promote and sell on social platforms like Facebook, Instagram, TikTok, and YouTube.
Extend your reach by serving international customers and listing items on marketplaces including Amazon, Walmart, eBay, and Etsy.
For in-person sales, Shopify POS keeps inventory synced across your online and physical storefronts.
How Stellar Eats cooked up a sweet conversion rate
When baked goods brand Stellar Eats switched to Shopify’s one-page checkout, it reduced friction for customers, lifted conversions by 3.5%, and increased revenue over the next two years.
Market your brand
Know your audience to boost shelf appeal.
Use reports to understand what leads people to your website—and what converts them into customers.
Generate audience lists for marketing campaigns and abandoned cart emails, or partner with influencers through Shopify Collabs to make your products go viral.
Find out more about marketing tools.
